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New Methods to Segment Customers
Often when marketers talk customer loyalty, they make references to behavioral models that help them understand and predict loyal behavior. But where behavior models fall a bit short is in understanding why a customer is loyal. Maritz has developed a revolutionary new methodology for modeling customer loyalty that lets marketers understand the why and then, take that a step further to produce messages that speak to that customer in a way thats relevant. The new model presents a multidimensional ...
EVENT TYPE: WebinarsCATEGORY:Not In Writing? It Never Happened! Document...or Else.
One way to get sued is to have incomplete or inconsistent records of manageremployee interaction. A better way is not keep records at all. Never before has documentation been so important in preventing or successfully defending discrimination charges and employment lawsuits. The EEOC expects it. The DOL demands it. And if you end up in court juries will use documentation breakdowns against you if your case boils down to he saidshe said. Join us for this audio conference to learn how to get sup...
EVENT TYPE: WebinarsCATEGORY: Human ResourcesOneStop Shop: Integrating Performance Into Your LMS
Learn how Convergys, a global provider of outsourced solutions for customer care, human resources and billing, designed performance management tools accessible to managers and learners at all levels. Their One Stop Shop in the LMS provides greater exposure for performance management throughout the year and supports both the employee and managers role in supporting a learning culture. This session will explore: The One Stop Shop integration of performance management functions such as business goa...
EVENT TYPE: WebinarsCATEGORY:Online Collaboration How Government Agencies are Accelerating Productivity
Start time: 11:00AM EST Discover how organizations within the Federal Government like the Department of Defense and Department of Justice are not only saving significant time and money with online collaboration and training, but how they are increasing productivity and job satisfaction at the same time. In this online seminar you will learn how to: Be more productive and costefficient across the agency Deliver critical updates and deliver training in minutes, not months Collaborate between depar...
EVENT TYPE: WebinarsCATEGORY:Online Innovations with Web Analytics and Site Search: A Lego.com Case Study
Did you know that a visitor using your web sites search box is three times more likely to convert than other visitors? Are you struggling to make the connection between what your visitor wants from your site and their actual behavior during their visit? Web analytics eliminates the guesswork. Leveraging integrated web analytics and site search will help you to convert more browsers into customers and more importantly help your customers easily navigate your site to find what they are looking for...
EVENT TYPE: WebinarsCATEGORY:Online Selling: Accelerating Sales Cycles and Increasing Sales
Using web conferencing to conduct business online is one of the most fundamental shifts over the last five years. Attend this web seminar to learn how sales organizations have successfully made the move to selling online. In this seminar, industry expert Gerhard Gschwandtner and Sanjay Dalal will examine the traditional sales process, and discuss best practices on: What is an online sales call? Is the online sales call as effective as a traditional in person sales call? What type of resources do...
EVENT TYPE: WebinarsCATEGORY:Online Selling: The Impact on Sales Organizations
Using web conferencing to conduct business online is one of the most fundamental shifts over the last five years. Attend this web seminar to learn how sales organizations have successfully made the move to selling online. In this seminar, industry expert Gerhard Gschwandtner will discuss: What is an online sales call? Is the online sales call as effective as a traditional in person sales call? What type of resources do organizations need to conduct an online sales call? How to engage your prospe...
EVENT TYPE: WebinarsCATEGORY:Optimization: How to Succeed Where Others Typically Fail (Max Improvement)
This program, which is used to OPTIMIZE far more than products (e.g.copy, concepts), is appropriate if you are involved with Marketing Research for: Advertising research New product research Concept development Copy development Product evaluation Concept evaluation Copy evaluation Product development Brand equity research Our presentation was inspired by an estimate that 85% of new product introductions fail usually due to the product itself. Since the product is the easiest marketing mix eleme...
EVENT TYPE: WebinarsCATEGORY:Optimizing Consumer to Business Cross Selling
Reveal the Business Potential within your Consumer Accounts and Gain Greater Share Of Wallet If you market to both consumers and businesses, dont miss this innovative, new approach to identify small business owners, executives at home and key company contact names to existing businesses customers. Increase revenues and profits while also increasing customer satisfaction and loyalty by meeting the full range of customers, consumer and business needs Focus on highpotential consumertobusiness cross...
EVENT TYPE: WebinarsCATEGORY:Outsmarting the EEOC: How to Respond to Charges and Avoid Liability
Companies often make big, avoidable mistakes when hit with an Equal Opportunity Commission (EEOC) charge and it costs them dearly. Many employers end up paying fines or court judgments not because of any wrongdoing but because they didnt know how to respond to charges properly. This audio conference provides a stepbystep, practical guide for avoiding common and littleunderstood mistakes companies make every day by covering: How to build the most persuasive case when a charge has no merit The ...
EVENT TYPE: WebinarsCATEGORY: Human ResourcesOur Partners
