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Marketing Operations Management: People and Process First Rehearsal
Sounds great: Technology that can fix your marketing departments problems, introduce proven processes, and drive the successful execution of marketing programs. Unfortunately, even the best technology will fail if you havent done the hard work of structuring your organization and tailoring your processes to match what you are trying to produce. At a time when marketing organizations are faced with everincreasing demands on time, budgets, and resources, Marketing Operations Management (MOM) softw...
EVENT TYPE: WebinarsCATEGORY:Marketing: Obstacles, Opportunities & Winning Strategies
Converging channels increasing addressable media media fragmentation evolving technologies changing consumption patterns These are the most exciting times for marketers, and the most challenging time for marketers. Join Unica Corporation and Eric Schmitt, Senior Analyst at Forrester Research for a free Web Forum to discuss these challenges and how marketing organizations adapt and respond to these changes. Join us to understand how to navigate and explore the hidden opportunities within this...
EVENT TYPE: WebinarsCATEGORY:Mastering the Art and Science of Segmentation
WebSmart marketers know that segmentation is the secret to retaining more customers. Different customer segments have different objectives, preferences and purchasing behavior. Your Web site is a goldmine of information about your different customer and visitor segments. Through the use of web analytics, you can uncover the most valuable customer segments, analyze their specific interests and then deliver target campaigns to ignite repeat business. Join Brent Hieggelke, Vice President of Marketi...
EVENT TYPE: WebinarsCATEGORY:Maximize Client Value, Profitability of Web Training Programs
Is delivering customer training on a large scale critical to your business? Are you looking for ways to more efficiently manage your training operations? Join Anne Marie Roderiques, Senior Instructional Designer for Vastera, a worldwide leader in providing Global Trade Management (GTM) solutions and learn firsthand how they profitably manage and deliver more than 1,000 training events across the globe each year and keep their clients coming back for more. Find out how Vastera uses Webbased confe...
EVENT TYPE: WebinarsCATEGORY:Maximize Return on Customer Contact Time
How to Use Your Inbound Service Channel to Create More Relevant Offers, Increase Sales by 15u% and Reduce Customer Defection Risk This session will discuss the sins of productpush marketing campaigns and make a case for holistic, customerdriven marketing. Holistic in the sense that all customer issues should be considered during each interaction, either inbound or outbound. Customerdriven in the sense that the company should never try to force the product, the channel, or the timing on its cus...
EVENT TYPE: WebinarsCATEGORY:Maximize the Return on your Customer Contact Time
How to Use Your Inbound Service Channel to Create More Relevant Offers, Increase Sales by 15u% and Reduce Customer Defection Risk This session will discuss the sins of productpush marketing campaigns and make a case for holistic, customerdriven marketing. Holistic in the sense that all customer issues should be considered during each interaction, either inbound or outbound. Customerdriven in the sense that the company should never try to force the product, the channel, or the timing on its cus...
EVENT TYPE: WebinarsCATEGORY:Maximizing Return on Investment on Marketing Campaigns
How to Find the Optimal Marketing Mix Across Multiple Channels and Media Choose the right blend of inbound and outbound marketing campaigns to increase response rates and deliver higher ROI. Join this webcast to learn how to allocate your marketing investment across multiple channels and get superior results out of your marketing spend. This session will highlight best practices for picking the right channel and media combination for different types of marketing campaigns and how to deliver cons...
EVENT TYPE: WebinarsCATEGORY:Measuring Whats Important to Your Customers
Alternative Stated Importance Metrics: An Empirical Test to Identify Best Practices Webcast content coauthor : Natalia Golovashkina, Senior Research Analyst, Marketing Science, Maritz Research Marketers need to know which aspects of their product or service offering most motivate customers to purchase, and subsequently, what causes them to remain loyal for future purchases. Focusing improvement efforts on the more important attributes can improve both customer acquisition and customer retention....
EVENT TYPE: WebinarsCATEGORY:Meeting SLAs Without Increasing Head Count
If the applications you support are mission critical, you know a thing or two about Service Level Agreements. What you may not know is that there is a simple, online solution to meeting your SLA requirements and avoiding penalties. In this web seminar, Dino Saccani , Customer Support Manager for Ericsson , will share his first hand experience in meeting strict Service Level Agreements for both hardware and software products using just 6 support reps and WebEx Support Solutions. About our speaker...
EVENT TYPE: WebinarsCATEGORY:Meeting the Challenge of Multicultural Marketing Communications
The globalization of commerce in the 21st century presents vast market opportunities for growth, but as the world order evolves, so must the methods of doing business in the global economy. The three main drivers for this change are a newly restructured and convertible European community; a continuously expanding and evolving Asia; and significant challenges presented by dynamic emerging regional brands. It is only by understanding the customers own unique cultural perspective and value system a...
EVENT TYPE: WebinarsCATEGORY:Our Partners
