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Loyalty Marketing Enabled Through Analytics
Discover ways to improve the effectiveness and ROI of loyalty marketing by using cuttingedge marketing technology and business intelligence. Many companies have invested hundreds of thousands of dollars on marketing software ? with little to show for it. Few have bridged the gap between their backend marketing systems and software and the need to determine which marketing actions will generate incremental revenue and loyalty. In some cases the systems are not even integrated, and dont share data...
EVENT TYPE: WebinarsCATEGORY:Making Negotiation Work for You!
Do you anticipate a client asking you for something in the near future? Have you prepared to ask for something in return? If not, this webcast is for you. Sales is the business of relationships, and like any relationship it requires giveandtake. Typically we think of this giveandtake, a.k.a., negotiating, taking place around proposals and contracts. Yet, in fact, we negotiate throughout the sales process on everything from picking a time to meet to determining who will participate in a demo to ...
EVENT TYPE: WebinarsCATEGORY:Managing & Investing in Right Brands to Drive Business Results
Please join us for the first webcast in the 3part Brandweek series, Using Brands to Drive Growth . In this session, Scott Davis reveals how to manage a portfolio of brands to optimize business growth and profoundly affect your firms profitability. Using the latest thinking from Brand Portfolio Strategy , written by David Aaker, Prophets ViceChairman, and leveraging Scotts extensive brand portfolio work with leading companies, he will introduce strategic ways to stay relevant with customers, cap...
EVENT TYPE: WebinarsCATEGORY:Managing and Investing in the Right Brands to Drive Business Results
Please join us for the first webcast in the 3part Brandweek series, Using Brands to Drive Growth . In this session, Scott Davis reveals how to manage a portfolio of brands to optimize business growth and profoundly affect your firms profitability. Using the latest thinking from Brand Portfolio Strategy , written by David Aaker, Prophets ViceChairman, and leveraging Scotts extensive brand portfolio work with leading companies, he will introduce strategic ways to stay relevant with customers, cap...
EVENT TYPE: WebinarsCATEGORY:Managing Difficult Employees: Tips & Techniques to Stop Problem Behavior Before it Starts
Besides firing an employee, one of the most difficult problems that any manager has is managing the difficult employee. Although the ideal situation is sensing theres a problem before it escalates, thats easier said then done. Then come the thorniest parts of all identifying the problem the employee is causing and deciding what actions to take to solve it. Learn how to identify and solve your most pressing difficult employees/problematic behaviors during this audio conference featuring Glenn Sh...
EVENT TYPE: WebinarsCATEGORY: Human ResourcesManaging Psychiatric Disabilities in the Workplace
One of the more difficult problems employers face is accommodating and managing employees with psychiatric disabilities. While the Americans with Disabilities Act (ADA) prohibits discrimination and requires reasonable accommodations so the affected employee can work, issues of safety, customer, and coworker reactions and privacy must also factor in. Learn how to approach some of the most common problems employers face in this area and their practical solutions, when you attend this audio confere...
EVENT TYPE: WebinarsCATEGORY: Human ResourcesMandatory Sexual Harassment Training: Hear Directly From the Author of Californias New Law and Avoid the Seven Most Common Implementation Mistakes
Last year, the Honorable Sarah Reyes authored AB 1825, a law requiring California employers with 50 or more employees to provide at least two hours of sexual harassment prevention training and education to their supervisory employees every 2 years. However, employers just like you are now finding that to simply provide this training does not meet the provisions of the law. Some employers are even getting into hot water by not giving adequate training or by providing incorrect training. Learn how...
EVENT TYPE: WebinarsCATEGORY: Human ResourcesMarketing Issues Analytics: Tapping the Voice of the Customer
Todays global enterprises solicit a steady flow of content from their customers via surveys, focus groups, web forms, and return/repair claims, to identify customers wants and needs. At the same time, large quantities of unsolicited content available from news articles, call center notes, emails, and online forums contain critical insights into what the customer does and does not like. In this webcast, Jim Nail from Forrester Research will explain the value of tapping the voice of the customer t...
EVENT TYPE: WebinarsCATEGORY:Marketing Led Sales Driven
Why Should You Attend This Seminar? Take the quiz below. We have a superior understanding of our customer needs ? [ ] Yes [ ] No Our marketing plans give us a competitive edge ? [ ] Yes [ ] No Our marketing and sales teams work well with each other ? All functions in our organization are focused on the customer ? [ ] Yes [ ] No If you answered No to even one of the statements above, you will benefit tremendously from this web cast. Based on Professor Sirsis latest book, Marketing Led Sales Driv...
EVENT TYPE: WebinarsCATEGORY:Marketing Operations Management : People and Process First
Sounds great: Technology that can fix your marketing departments problems, introduce proven processes, and drive the successful execution of marketing programs. Unfortunately, even the best technology will fail if you havent done the hard work of structuring your organization and tailoring your processes to match what you are trying to produce. At a time when marketing organizations are faced with everincreasing demands on time, budgets, and resources, Marketing Operations Management (MOM) softw...
EVENT TYPE: WebinarsCATEGORY:Our Partners
