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Marketing Led Sales Driven
Why Should You Attend This Seminar? Take the quiz below. We have a superior understanding of our customer needs ? [ ] Yes [ ] No Our marketing plans give us a competitive edge ? [ ] Yes [ ] No Our marketing and sales teams work well with each other ? All functions in our organization are focused on the customer ? [ ] Yes [ ] No If you answered No to even one of the statements above, you will benefit tremendously from this web cast. Based on Professor Sirsis latest book, Marketing Led Sales Driv...
EVENT TYPE: WebinarsCATEGORY:Marketing Performance Measurement: The new strategic imperative
Join Donovan NealeMay, Executive Director of the CMO Council and five senior marketers as they offer unique insights into whats shaping and influencing marketing performance measurement (MPM), as well as the contributions and outcomes that MPM offers at a strategic business level. Experiences are drawn from companies that are leading the way in delivering solutions that provide greater marketing predictability, operational visibility, campaign tracking, functional accountability and allocation o...
EVENT TYPE: WebcastsCATEGORY: Computers Enterprise, Compputers, Internet, CommuMarketing: Obstacles, Opportunities & Winning Strategies
Converging channels increasing addressable media media fragmentation evolving technologies changing consumption patterns These are the most exciting times for marketers, and the most challenging time for marketers. Join Unica Corporation and Eric Schmitt, Senior Analyst at Forrester Research for a free Web Forum to discuss these challenges and how marketing organizations adapt and respond to these changes. Join us to understand how to navigate and explore the hidden opportunities within this...
EVENT TYPE: WebinarsCATEGORY:Mastering the Art and Science of Segmentation
WebSmart marketers know that segmentation is the secret to retaining more customers. Different customer segments have different objectives, preferences and purchasing behavior. Your Web site is a goldmine of information about your different customer and visitor segments. Through the use of web analytics, you can uncover the most valuable customer segments, analyze their specific interests and then deliver target campaigns to ignite repeat business. Join Brent Hieggelke, Vice President of Marketi...
EVENT TYPE: WebinarsCATEGORY:Maximize Client Value, Profitability of Web Training Programs
Is delivering customer training on a large scale critical to your business? Are you looking for ways to more efficiently manage your training operations? Join Anne Marie Roderiques, Senior Instructional Designer for Vastera, a worldwide leader in providing Global Trade Management (GTM) solutions and learn firsthand how they profitably manage and deliver more than 1,000 training events across the globe each year and keep their clients coming back for more. Find out how Vastera uses Webbased confe...
EVENT TYPE: WebinarsCATEGORY:Maximize Return on Customer Contact Time
How to Use Your Inbound Service Channel to Create More Relevant Offers, Increase Sales by 15u% and Reduce Customer Defection Risk This session will discuss the sins of productpush marketing campaigns and make a case for holistic, customerdriven marketing. Holistic in the sense that all customer issues should be considered during each interaction, either inbound or outbound. Customerdriven in the sense that the company should never try to force the product, the channel, or the timing on its cus...
EVENT TYPE: WebinarsCATEGORY:Maximize the Return on your Customer Contact Time
How to Use Your Inbound Service Channel to Create More Relevant Offers, Increase Sales by 15u% and Reduce Customer Defection Risk This session will discuss the sins of productpush marketing campaigns and make a case for holistic, customerdriven marketing. Holistic in the sense that all customer issues should be considered during each interaction, either inbound or outbound. Customerdriven in the sense that the company should never try to force the product, the channel, or the timing on its cus...
EVENT TYPE: WebinarsCATEGORY:Maximizing Customer Service In The Payroll Department
Payroll departments are unique in the way they must juggle customer service with a barrage of federal and state rules and regulations. Mastering the intricate balance of customer service and compliance in the fastpaced world of the payroll department should be high among your departments performance objectives. By establishing a strong and comprehensive customer service policy, your payroll staff can conserve valuable time and resources when they are dealing with employee requests, answering pho...
EVENT TYPE: WebinarsCATEGORY: Human ResourcesMaximizing Return on Investment on Marketing Campaigns
How to Find the Optimal Marketing Mix Across Multiple Channels and Media Choose the right blend of inbound and outbound marketing campaigns to increase response rates and deliver higher ROI. Join this webcast to learn how to allocate your marketing investment across multiple channels and get superior results out of your marketing spend. This session will highlight best practices for picking the right channel and media combination for different types of marketing campaigns and how to deliver cons...
EVENT TYPE: WebinarsCATEGORY:Measuring Employee Attitudes: Find Out What Employees Really Think and Manage By Fact
Why would you manage by gut instinct when you can manage by fact? A simple tool called an employee attitude survey allows you to benchmark how your people feel about your companys leadership, benefits, compensation, communications, recognition systems, training programs, or working conditions. Armed with the facts, you can make organizational decisions and allocate resources so that you apply the right solution to the right problem and get the biggest bang for your buck. Attitude surveys are a t...
EVENT TYPE: WebinarsCATEGORY: Human ResourcesOur Partners
