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New Market Creation An OutcomeDriven Approach
How Leading Edge Companies Discover New Markets and Achieve Net New Growth Many companies talk about creating new markets, but few firms (especially well established firms) have the tools to consistently discover opportunities for new market creation and the discipline to pursue them aggressively. Instead, most companies focus their energy on sustaining innovation making existing products and services better. Although this is an important growth strategy, it is increasingly unlikely to create t...
EVENT TYPE: WebinarsCATEGORY:New Methods to Segment Customers
Often when marketers talk customer loyalty, they make references to behavioral models that help them understand and predict loyal behavior. But where behavior models fall a bit short is in understanding why a customer is loyal. Maritz has developed a revolutionary new methodology for modeling customer loyalty that lets marketers understand the why and then, take that a step further to produce messages that speak to that customer in a way thats relevant. The new model presents a multidimensional ...
EVENT TYPE: WebinarsCATEGORY:OneStop Shop: Integrating Performance Into Your LMS
Learn how Convergys, a global provider of outsourced solutions for customer care, human resources and billing, designed performance management tools accessible to managers and learners at all levels. Their One Stop Shop in the LMS provides greater exposure for performance management throughout the year and supports both the employee and managers role in supporting a learning culture. This session will explore: The One Stop Shop integration of performance management functions such as business goa...
EVENT TYPE: WebinarsCATEGORY:Online Collaboration How Government Agencies are Accelerating Productivity
Start time: 11:00AM EST Discover how organizations within the Federal Government like the Department of Defense and Department of Justice are not only saving significant time and money with online collaboration and training, but how they are increasing productivity and job satisfaction at the same time. In this online seminar you will learn how to: Be more productive and costefficient across the agency Deliver critical updates and deliver training in minutes, not months Collaborate between depar...
EVENT TYPE: WebinarsCATEGORY:Online Education and Training
We offer you both Free and subscriptionbased educational training and tutorials, on the menus at left, for the most popular computer software applications and productivity tools. We research the Internet for the best free training and tutorial content and make it available to you right here. Access our free training and tutorial materials right now, no registration is required. Then check out all you receive in our member section: the best free computer training and tutorials on the web today fo...
EVENT TYPE: Classes/TrainingCATEGORY: Education & AcademiaOnline Education and Training
We offer you both Free and subscriptionbased educational training and tutorials, on the menus at left, for the most popular computer software applications and productivity tools. We research the Internet for the best free training and tutorial content and make it available to you right here. Access our free training and tutorial materials right now, no registration is required. Then check out all you receive in our member section: the best free computer training and tutorials on the web today fo...
EVENT TYPE: Classes/TrainingCATEGORY: Education & AcademiaOnline Innovations with Web Analytics and Site Search: A Lego.com Case Study
Did you know that a visitor using your web sites search box is three times more likely to convert than other visitors? Are you struggling to make the connection between what your visitor wants from your site and their actual behavior during their visit? Web analytics eliminates the guesswork. Leveraging integrated web analytics and site search will help you to convert more browsers into customers and more importantly help your customers easily navigate your site to find what they are looking for...
EVENT TYPE: WebinarsCATEGORY:Online Selling: Accelerating Sales Cycles and Increasing Sales
Using web conferencing to conduct business online is one of the most fundamental shifts over the last five years. Attend this web seminar to learn how sales organizations have successfully made the move to selling online. In this seminar, industry expert Gerhard Gschwandtner and Sanjay Dalal will examine the traditional sales process, and discuss best practices on: What is an online sales call? Is the online sales call as effective as a traditional in person sales call? What type of resources do...
EVENT TYPE: WebinarsCATEGORY:Online Selling: The Impact on Sales Organizations
Using web conferencing to conduct business online is one of the most fundamental shifts over the last five years. Attend this web seminar to learn how sales organizations have successfully made the move to selling online. In this seminar, industry expert Gerhard Gschwandtner will discuss: What is an online sales call? Is the online sales call as effective as a traditional in person sales call? What type of resources do organizations need to conduct an online sales call? How to engage your prospe...
EVENT TYPE: WebinarsCATEGORY:Optimization: How to Succeed Where Others Typically Fail (Max Improvement)
This program, which is used to OPTIMIZE far more than products (e.g.copy, concepts), is appropriate if you are involved with Marketing Research for: Advertising research New product research Concept development Copy development Product evaluation Concept evaluation Copy evaluation Product development Brand equity research Our presentation was inspired by an estimate that 85% of new product introductions fail usually due to the product itself. Since the product is the easiest marketing mix eleme...
EVENT TYPE: WebinarsCATEGORY:Our Partners
