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How to Leverage Name Identification and Screen Candidates To Maximize Effective Recruiting Research
When done effectively, research identifies qualified potential candidates sooner rather than later and provides a recruiter or search consultant with a broad perspective on the industry. Attend this audio conference and learn: The research process, from creating the research plan through the proven tactics for successful screening of candidates Maximizing your effectiveness on the telephone Important feedback valuable to the hiring manager How to acquire market intelligence and business leads Pr...
EVENT TYPE: WebinarsCATEGORY: Human ResourcesHow to Make Marketing More Relevant to the Sales Cycle
Its no longer WHAT you sell, but HOW you sell that counts. Increasingly competitive markets and decreasingly distinguishable brands mean that your last bastion of competitive differentiation occurs in the conversations sales people have with customers. Unfortunately, too many marketers have placed too much emphasis on the upstream activities such as advertising, trade shows, mailing campaigns and other corporate communications, while abdicating the allimportant downstream communications to the i...
EVENT TYPE: WebinarsCATEGORY:Independent Yellow Pages: Consolidation Prompts Investors to Look for More Opportunities
Focusing on the consolidation trends of the past few years, the Webinar brought clarity to opportunities in the Independent Yellow Pages Market. Based on a multiple year research project, the presentation utilized information gathered from top executives within the industry, company financial reports and financial analysts, delivering a clear picture on current and future consolidations and industry trends. Features of the Webinar included: • After two difficult years, the economy improved in 20...
EVENT TYPE: WebinarsCATEGORY: Banking/Finance/Investing/AccountingMaximizing Return on Investment on Marketing Campaigns
How to Find the Optimal Marketing Mix Across Multiple Channels and Media Choose the right blend of inbound and outbound marketing campaigns to increase response rates and deliver higher ROI. Join this webcast to learn how to allocate your marketing investment across multiple channels and get superior results out of your marketing spend. This session will highlight best practices for picking the right channel and media combination for different types of marketing campaigns and how to deliver cons...
EVENT TYPE: WebinarsCATEGORY:Meeting the Challenge of Multicultural Marketing Communications
The globalization of commerce in the 21st century presents vast market opportunities for growth, but as the world order evolves, so must the methods of doing business in the global economy. The three main drivers for this change are a newly restructured and convertible European community; a continuously expanding and evolving Asia; and significant challenges presented by dynamic emerging regional brands. It is only by understanding the customers own unique cultural perspective and value system a...
EVENT TYPE: WebinarsCATEGORY:Metrics that Matter: What Search Metrics Does The Weather Channel Track?
While most retail websites are focused on commerce, they also have secondary goals such as customer support. Other industries focus their websites on lead generation, media distribution or advertising revenue. The Weather Channels primary goal is to drive advertising revenue by attracting search traffic to the site (weather.com), and to targeted content like, Outdoor Weddings and US Open in particular. Attend this webinar and learn: How do you know which metrics are most important for your websi...
EVENT TYPE: WebinarsCATEGORY:Mining the Blogosphere: Its a Whole New World of Marketing
The blogosphere and other consumergenerated content didnt exist five years ago. Today, its exploding, doubling every six months. A new blog is born every second. Those online conversationschatty, impassioned, diarylikeprovide a new source of insight for companies to strengthen their brand, gain insights for product development, monitor product launches, and determine marketing campaign effectiveness. Mining the blogosphere gives you a unique opportunity to: Listen to what youve been missing Act ...
EVENT TYPE: WebinarsCATEGORY:Optimization: How to Succeed Where Others Typically Fail (Max Improvement)
This program, which is used to OPTIMIZE far more than products (e.g.copy, concepts), is appropriate if you are involved with Marketing Research for: Advertising research New product research Concept development Copy development Product evaluation Concept evaluation Copy evaluation Product development Brand equity research Our presentation was inspired by an estimate that 85% of new product introductions fail usually due to the product itself. Since the product is the easiest marketing mix eleme...
EVENT TYPE: WebinarsCATEGORY:Podcasting News, Forums, Directory
A UKbased podcast directory for educators with selected educational podcasts in subject areas to support learning by children and young people. Selected podcasts created and produced by schools are also included. In this subject special on business education, we feature a selection of podcast channels that will be of interest to young people and educators. The podcasts are from the business category of our Podcast Directory for Educators. In this selection you can listen to extracts about a rang...
EVENT TYPE: PodcastsCATEGORY: Education & AcademiaRecruitment Headaches Solved – Solutions for Small and Mid Sized Companies
What if you could solve all of your recruitment headaches overnight? People: not enough hands on deck (and maybe just your own!) Process: too lengthy and positions remain open too long Tools: vanilla job descriptions and ads, and no intelligence around advertising strategies Technology: need an ATS, but dont know where to begin. Join us as we talk with Kim Shepherd of DToolbox and find out how you can optimize your recruiting process and minimize your costs. Youll also get a first hand account f...
EVENT TYPE: WebinarsCATEGORY: Human ResourcesOur Partners
