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Measuring Whats Important to Your Customers
Alternative Stated Importance Metrics: An Empirical Test to Identify Best Practices Webcast content coauthor : Natalia Golovashkina, Senior Research Analyst, Marketing Science, Maritz Research Marketers need to know which aspects of their product or service offering most motivate customers to purchase, and subsequently, what causes them to remain loyal for future purchases. Focusing improvement efforts on the more important attributes can improve both customer acquisition and customer retention....
EVENT TYPE: WebinarsCATEGORY:Meeting SLAs Without Increasing Head Count
If the applications you support are mission critical, you know a thing or two about Service Level Agreements. What you may not know is that there is a simple, online solution to meeting your SLA requirements and avoiding penalties. In this web seminar, Dino Saccani , Customer Support Manager for Ericsson , will share his first hand experience in meeting strict Service Level Agreements for both hardware and software products using just 6 support reps and WebEx Support Solutions. About our speaker...
EVENT TYPE: WebinarsCATEGORY:Meeting the Challenge of Multicultural Marketing Communications
The globalization of commerce in the 21st century presents vast market opportunities for growth, but as the world order evolves, so must the methods of doing business in the global economy. The three main drivers for this change are a newly restructured and convertible European community; a continuously expanding and evolving Asia; and significant challenges presented by dynamic emerging regional brands. It is only by understanding the customers own unique cultural perspective and value system a...
EVENT TYPE: WebinarsCATEGORY:Mining Customer Data: Leveraging Customer Insights For Branddriven Growth
Please join us for the second installment of this 3part Brandweek webcast series, Using Brands to Drive Growth. In this session, Nadya Kohl, Vice PresidentConsulting at Experian Business Strategies and Andrew Pierce, Senior Partner at Prophet, will discuss how to optimize the uses of data mining to further brand relevance. There are different forms (and benefits) of segmentation designed to answer different questions for marketers (Which consumers do I target? vs. Which consumers can I reach?). ...
EVENT TYPE: WebinarsCATEGORY:MORE: Evaluating and Examining Electronic Reference Sources
This webinar will cover searching in an electronic environment as well as tips for becoming a better information provider by evaluating and examining electronic reference sources and web sites. Different types of electronic sources will be covered including indexes, directories, fulltext resources, the Internet, and virtual reference including email and chat. Minnesota Volunteer Library Certification competencies for Tier 1 and Tier 2 resources will be covered.
EVENT TYPE: WebinarsCATEGORY: LibrariesMplanet™ is Coming
On November 29 December 1, 2006, the American Marketing Association will launch Mplanet™ at the Walt Disney World Dolphin Resort in Orlando, Florida. This industrywide event will be the catalyst for bringing together the marketing community for unparalleled discovery of fresh insights and new learning in the changing world of marketing. Top CEOs, CMOs and marketing luminaries will address the most pressing challenges facing marketing leaders and their organizations. Mplanet™ was created by the ...
EVENT TYPE: WebinarsCATEGORY:MultiChannel Measurement Bringing the Total Picture Into Focus
Customer success is all too often measured by a single campaign or touchpoint. This narrow, shortterm focus can lead to poor decisions as customers are typically touched multiple times and in multiple ways throughout their consumer lifetime. This webcast will reveal concepts that promise to change the way you calculate ROI and allocate precious marketing resources. Listen to an expert panel as they discuss how to view and measure the value of customers beyond a single campaign or channel, and ho...
EVENT TYPE: WebinarsCATEGORY:MultiChannel Measurement Bringing the Total Picture Into Focus
Customer success is all too often measured by a single campaign or touchpoint. This narrow, shortterm focus can lead to poor decisions as customers are typically touched multiple times and in multiple ways throughout their consumer lifetime. This webcast will reveal concepts that promise to change the way you calculate ROI and allocate precious marketing resources. Listen to an expert panel as they discuss how to view and measure the value of customers beyond a single campaign or channel, and ho...
EVENT TYPE: WebinarsCATEGORY:Multichannel Marketing Leveraging Multiple Sources
As a marketer, you need to ensure that you are delivering your companys message to the best, most comprehensive audience possible. There are many factors involved in finding these consumers. In this session youll learn how to combine information to get to all of your best prospectsand how to avoid wasting money marketing to those who are not interested. Well discuss : Factors to consider when creating your list strategy Using segmentation to identify market potential Engaging with your list brok...
EVENT TYPE: WebinarsCATEGORY:New COBRA Regulations Overview
DOLProposed COBRA Notice Rules: What Employers Need To Know Eighteen years after COBRA was passed, the Department of Labor (DOL) has issued a proposed regulation that governs COBRA notices. This Teleweb will walk through the requirements of these new proposed rules discussing steps employers will need to take to comply, including: What new notice requirements are created by this proposal How the proposal will affect existing plan policies and procedures for issuing COBRA notices, such as an init...
EVENT TYPE: WebinarsCATEGORY: Human ResourcesOur Partners
