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Leverage Web Analytics to Improve Performance of Your Web Channel
Whether you are gearing up for the holiday rush or strategizing on how to grow your online sales next year, the success of your web site as an effective sales channel hinges on having accurate insight into whats working and what isnt. Without this insight, even the most well thought out marketing plans will fail. For many organizations, understanding what to measure and how to take action on the information remains a challenge. Join web analytics experts, Brent Hieggelke and Jason Burby as they ...
EVENT TYPE: WebinarsCATEGORY:Leveraging Blogs and Blogging for Marketing & Promotions
Using Blogs For Connecting With Customers, Building Your Brand And Monitoring Your Competitors . Leveraging Blogs and Blogging for Marketing & Promotions is an important onehour presentation designed to give those accountable for marketing results a highlevel understanding of what weblogs are and how they are reshaping the marketing and media landscape. Youll leave with answers and action items on the topics below along with an intimate understanding of weblogs and RSS. The specific items that t...
EVENT TYPE: WebinarsCATEGORY:Leveraging CRM and Analytics to Optimize Marketing ROI
Are you able to justify your marketing budget to your CEO and CFO? Are your marketing and sales organizations and partner network working effectively together to drive revenue growth? Does your entire marketing organization use the same processes, language and metrics? Please join us on February 15, 2005 to hear firsthand the best practices HP developed to successfully address these challenges. Participants will also learn how, by implementing organizational, process, and technology changes, inc...
EVENT TYPE: WebinarsCATEGORY:Leveraging Loyalty: How Intelligent Marketing Powers Results
Existing customers often represent a companys highest value asset. As outbound customer acquisition becomes increasingly regulated, costly, and less effective, customer loyalty is even more important. Over time, loyal customers tend to be more profitable because they spend more, cost less to serve, refer their friends, and are less pricesensitive. Join the American Marketing Association, Borders Group and Epiphany for this live interactive event to see how your organization can enhance the longt...
EVENT TYPE: WebinarsCATEGORY:Leveraging your Team: Making the Most of Team Selling
In todays world, sales executives are not only responsible for achieving their quota, they are also responsible for securing, directing, and coordinating many resources within their organizations for the customers benefit. With many so points of contact to the customer, including executives, customer service, regional sales resources, and technical resources, this effort alone can be tremendous. In this one hour complimentary webcast, Julie Thomas, President and CEO of ValueVision Associates, wi...
EVENT TYPE: WebinarsCATEGORY:Live Webcast
September 13 * 2pm Eastern/1pm Central All you need is access to the Internet to attend! Cognis Nutrition & Health, a global supplier of natural, healthenhancing ingredients, and WILD Flavors, Inc., a worldwide supplier of natural flavor and color ingredients, recently announced an agreement to jointly develop innovative flavor systems with health benefits.
EVENT TYPE: WebinarsCATEGORY: Food & BeverageLoyalty Marketing Enabled Through Analytics
Discover ways to improve the effectiveness and ROI of loyalty marketing by using cuttingedge marketing technology and business intelligence. Many companies have invested hundreds of thousands of dollars on marketing software ? with little to show for it. Few have bridged the gap between their backend marketing systems and software and the need to determine which marketing actions will generate incremental revenue and loyalty. In some cases the systems are not even integrated, and dont share data...
EVENT TYPE: WebinarsCATEGORY:Making Negotiation Work for You!
Do you anticipate a client asking you for something in the near future? Have you prepared to ask for something in return? If not, this webcast is for you. Sales is the business of relationships, and like any relationship it requires giveandtake. Typically we think of this giveandtake, a.k.a., negotiating, taking place around proposals and contracts. Yet, in fact, we negotiate throughout the sales process on everything from picking a time to meet to determining who will participate in a demo to ...
EVENT TYPE: WebinarsCATEGORY:Managing & Investing in Right Brands to Drive Business Results
Please join us for the first webcast in the 3part Brandweek series, Using Brands to Drive Growth . In this session, Scott Davis reveals how to manage a portfolio of brands to optimize business growth and profoundly affect your firms profitability. Using the latest thinking from Brand Portfolio Strategy , written by David Aaker, Prophets ViceChairman, and leveraging Scotts extensive brand portfolio work with leading companies, he will introduce strategic ways to stay relevant with customers, cap...
EVENT TYPE: WebinarsCATEGORY:Managing and Investing in the Right Brands to Drive Business Results
Please join us for the first webcast in the 3part Brandweek series, Using Brands to Drive Growth . In this session, Scott Davis reveals how to manage a portfolio of brands to optimize business growth and profoundly affect your firms profitability. Using the latest thinking from Brand Portfolio Strategy , written by David Aaker, Prophets ViceChairman, and leveraging Scotts extensive brand portfolio work with leading companies, he will introduce strategic ways to stay relevant with customers, cap...
EVENT TYPE: WebinarsCATEGORY:Our Partners
