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Find New Opportunities Using Business Insight Clusters
Todays B2B customers expect you to meet their specific needson their terms. Your key to success is to increase your selling odds by finding the best potential prospects and offering them exactly what they need. But how do you identify your best prospects? And how do you get them to respond? One powerful way to pinpoint opportunities is to use Business Insight Clusters. Cluster Analysis has long been used by businesses that market to consumers to further refine their segmentation efforts. Learn h...
EVENT TYPE: WebinarsCATEGORY:Find Them: New Ways to Pinpoint New Business Customers
Youre looking hard for new business customers, but are you looking in all the right places? This onehour seminar shows you how to leverage your customer information and 3rdparty business information to uncover highpotential new prospects. Its estimated youll lose 2040% of your customer base every year. Its an inescapable fact: No matter how hard you try, youll never keep all of your customers. So, how do you efficiently find enough profitable new customers to replace lost customers and drive rev...
EVENT TYPE: WebinarsCATEGORY:Finding the Needle in the Haystack: Best Practices for
Each year, companies spend billions of dollars conducting market research and seeking insights that will better inform the sales, marketing, and product development processes. From the masses of data, they hope to find that needle in the haystack that kernel of insight that gives them an edge over their competition and lets them better reach and serve their customers. In this webcast, Dr. Tony Siesfeld will share the key strategies he has developed, in his 20 years of working with clients, for ...
EVENT TYPE: WebinarsCATEGORY:Finding the Value:Transforming Sales Organizations for Todays Hyper Competition
With Jeff Thull , bestselling author of Mastering the Complex Sale ... How to Compete and Win When the Stakes are High and The Prime Solution ... Close the Value Gap, Increase Margins and Win the Complex Sale In this hourlong session, you...ll learn from Jeff Thull, leadingedge sales strategist, how to shift your sales team from focusing on products to delivering compelling, valuebased solutions that increase customer loyalty and your bottomline profitability. Drawing on his experiences as value...
EVENT TYPE: WebinarsCATEGORY:Five Key Ways Marketing Can Improve Sales Effectiveness
If your organization is like most, you are spending 1030% of your revenue on marketing activities. Do you know if this marketing is resulting in more revenue for your organization? Companies with a CRM solution have visibility into the effectiveness of their marketing spend that results in a 22% higher close ratio on sales. Industry experts Paul Petersen and Greg Anderson of FrontRange Solutions will present five key ways marketing can impact sales effectiveness, based on the study Sales Effecti...
EVENT TYPE: WebinarsCATEGORY:FLSA Overtime Regs: Three Months After the Deadline, Are You in Compliance?
Twentyfive years of classification rules and court precedents were swept away with the Labor Departments final revisions to the federal overtime law effective August 23, 2004. How have employers successfully responded to the new salary level and duties tests to bring their companies in compliance with the new regulations? To make sure you are in compliance with the new Fair Labor Standards Act regulations, weve brought together a panel of FLSA secperts who will explain exactly what you need to d...
EVENT TYPE: WebinarsCATEGORY: Human ResourcesGaining More Insight into Your Marketing Investments
In todays environment of higher accountability, marketers must directly show how marketing activities drive growth within their organizations. They need to quickly and effectively decide where to invest and where to divest at a moments notice to ensure the greatest possible ROI. In an era where the average CMO tenure is 18 months, this is no small feat. Join Pat LaPointe, Managing Partner, at Marketing NPV, and Andrew Hally, Director, Segment Marketing, at Unica, for this onehour webcast that in...
EVENT TYPE: WebinarsCATEGORY:Get Serious About Web Seminar Attendance in 2005
Marketing programs that didnt help boost attendance in 2004 probably wont work in 2005 either. But youre still implementing the same programs, arent you? Before you do anything, this is a must attend event to kick off the New Year. Producing and hosting a web seminar is a challenge. Getting people to attend is an even greater challenge. Too many organizations often miss the mark when building attendance at a web seminar event by having poor event management. They waste time and money on ineffect...
EVENT TYPE: WebinarsCATEGORY:Get Them: Pinpointing Prospect Needs
Youve targeted highpotential prospects using techniques gained from Seminar 1, Find Them: New Ways to Pinpoint New Business Customers. Now how do you effectively transform those prospects into customers? The short answer is: Know everything about them. The more you know, the better youll be able to get to prospects with the right message, through the right channel, at the right time. In this onehour seminar, hosted by D&B (Dun & Bradstreet), youll be guided on using an informationdriven approach...
EVENT TYPE: WebinarsCATEGORY:Get to Know the YoCo: Reaching Todays U.S. Urban Youth
When the old rules no longer apply, the old words rarely do either. Multicultural. Multiethnic. Transcultural. None of these completely capture the experience of todays Young Cosmopolitans (YoCos), a group that is increasing in size and influence and spreading across cities both large and small. As the Greek roots of the word cosmopolitan imply, YoCos are truly citizens of the world. In todays diverse urban landscapes, they gather experiences that cross old cultural, ethnic, and racial boundarie...
EVENT TYPE: WebinarsCATEGORY:Our Partners
