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How to Make Marketing More Relevant to the Sales Cycle
Its no longer WHAT you sell, but HOW you sell that counts. Increasingly competitive markets and decreasingly distinguishable brands mean that your last bastion of competitive differentiation occurs in the conversations sales people have with customers. Unfortunately, too many marketers have placed too much emphasis on the upstream activities such as advertising, trade shows, mailing campaigns and other corporate communications, while abdicating the allimportant downstream communications to the i...
EVENT TYPE: WebinarsCATEGORY:How to Master the Top Ten Software Sales Challenges
Join this FREE webinar, sponsored by Webex and Selling Power. Learn the surprising facts from a recent survey conducted by Selling Power magazine in which over 600 industry insiders participated. This webinar will help you better understand the multilayered obstacles salespeople face in the High Tech industry. Selling Power publisher Gerhard Gschwandtner will present the survey results and also interview John Roberts, CEO of SugarCRM. What youll learn: The best ways to generate sales leads How t...
EVENT TYPE: WebinarsCATEGORY:How to Put Your Brand at the Center of Your Business
Brand Engagement enables you to bring a brands promise to life by creating a truly onbrand experience for customers through your employees. This presentation will outline the practices of a brandcentric organization and the benefits of aligning your business with your brand, while using an outside in approach to engage your employees. It will also illustrate the benefits of a customercentric approach to brand engagement, why its not as easy as it sounds and the hard truths about it. What you wil...
EVENT TYPE: WebinarsCATEGORY:How to Raise Response Rates from 2% to Over 50%
How to Use Your Inbound Service Channel to Create More Relevant Offers, Increase Conversion Rates and Reduce Customer Defection Risk In a previous webcast, we explored the decline in success of outbound direct marketing and the rapid growth of servicebased inbound marketing as a means of increasing marketing offer acceptance and sales conversions. Our customer, O2 Communications, shared some of these results with the audience. In this session, we will look at exactly how these phenomenal results...
EVENT TYPE: WebinarsCATEGORY:How to Realign Your Sell Cycle to Match Your Prospects Buy Cycle
In the July Issue of Harvard Business Review, HBRs publisher Tom Stewart pointed out that Customers buying processes have evolved in our world of ubiquitous, global communications, but companies selling processes have for the most part stayed the same. Stewart based his statement on the results of a comprehensive research study of 1,275 companies worldwide, by CSO Insights featured in that issue. On October 31st, we are pleased to have the coauthor of that study, Jim Dickie, Managing Partner for...
EVENT TYPE: WebinarsCATEGORY:How to Sell Technology Products to Government
In this session of Landslide Moves Richard Kent, former National VP, Federal Sales, FORE Systems, will address key points and topics that sales professionals dedicated to selling to government organizations need to know to effectively market and sell to the single largest consumer market in the world the United States federal and state governments. Selling to government is a highly competitive and complex process where partnerships and relationships are as essential as technical expertise. Rich...
EVENT TYPE: WebinarsCATEGORY:How to Turn Your Sales Organization Into a Lean, Mean Selling Machine
Want to ensure an engaging delivery of your message to prospects in every interaction? Want to set up personalized portals for your prospects to help them manage your product literature, proposals, quotes, etc.? Want to make the most of your sales team? Want to streamline your selling process? If you answered yes to any of the questions above, youll want to join us to learn the innovative ways that WebEx Sales Center can do to help personalize your Customers buying experience. The following topi...
EVENT TYPE: WebinarsCATEGORY:How To Use Web Seminars To Convert Leads Into Deals
Is your Marketing organization generating more leads from web seminars, but not proportionately more sales? Attend this web seminar to learn best practices for increasing the leadstosales conversion for your web seminar program. You will learn: What specific steps marketers should take to ensure that online event attendees become the leads and eventual customers you?re seeking What are the most important elements needed for an effective online events program before, during, and after the event ...
EVENT TYPE: WebinarsCATEGORY:Impacting Business With Online Training
Attend this seminar and discover how organizations are not only saving time and money with online training, but how they are accelerating business processes and impacting business. Areas we will explore are: What business opportunities are created using live elearning that are not available with other means. Can online training increase sales effectiveness and create more effective channel partners How organizations are turning their training departments into profit centers. How important is rec...
EVENT TYPE: WebinarsCATEGORY:Implementing the New HIPAA Security Standards
The final HIPAA Security Rules affecting the transmission of Electronic Protected Health Information (EPHI) were released on February 20, 2003 by a division of the Department of Health and Human Services. The rules apply to all health plans, including medical, dental, and Health FSAs, and they go into effect on April 20, 2005 (2006 for plans with annual receipts less than or equal to $5 million). Whereas the Privacy Rules apply to PHI in any form, the Security Standards cover EPHI that is in sto...
EVENT TYPE: WebinarsCATEGORY: Human ResourcesOur Partners
