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Divide and Conquer with Visitor Segmentation
For years, marketers have used segmentation techniques to divide their market for goods and services into smaller homogenous groups with relatively similar wants and needs. This allowed them to concentrate their efforts more effectively on valuable segments and capture a larger share of the market with their limited budget. Similarly, segmentation techniques can be applied to break down Web site traffic by segments that can be identified and targeted together, resulting in improved conversions a...
EVENT TYPE: WebinarsCATEGORY:DoubleClick Email Insight: Building a MultiChannel List Growth Strategy
As email marketers move past the spam crisis and concerns over email delivery rates, they are still faced with the challenges of engaging current customers as well as growing their customer base. Email is one of the most effective marketing channels for acquiring new customers, and when used in a multichannel strategy, the results can be outstanding. Its proven: multichannel consumers are more likely to purchase than their singlechannel counterparts; but slow list growth can cause you to miss th...
EVENT TYPE: WebinarsCATEGORY:Driven to Attraction: How Effective Online Businesses Drive Offline Purchases
Almost without regard for the product or service they are buying, consumers now inevitably turn to the Web first to gather information before a significant purchase. Although the vast majority of bigticket purchases are completed offline, virtually every customer purchase process begins online. Whether considering a significant retail item, vacation travel or a new car, consumers today invariably start their purchase process online. What impact does a Web site have on a consumers offline purchas...
EVENT TYPE: WebinarsCATEGORY:Driving Customer Centricity Through Customer Data
Many organizations have long underestimated one of their most valuable assets in their business arsenal their customer data. Organizations with customer centricity, those that put their customers at the center of every aspect of their business, see additional opportunities to connect more closely with their customers, ways to increase their competitive advantages, and opportunities to boost market shareultimately delivering superior financial results. While its been shown that customercentric co...
EVENT TYPE: WebinarsCATEGORY:Driving Revenue Growth Through Better Marketing and Sales Alignment
Are your marketing and sales organizations working effectively together to drive revenue growth? Do you have complete visibility into the disposition of leads handed off to sales or channel partners? Are the leads generated by marketing falling through the cracks and getting wasted? Like oil and water, the Red Sox and the Yankees or the Road Runner and Wile Coyote, sales and marketing seem destined to be at each others throats. Yet, with heightened expectations for revenue growth and increased m...
EVENT TYPE: WebinarsCATEGORY:Drug Testing in Todays Workplace: The Dos and Donts
No business, regardless of size or location, is immune to the countless problems that drug abuse can cause. Some costs are obvious, such as increased absences, accidents and errors. Others, such as low morale and high illness rates, are less so, but the effects are equally harmful. In this 90 minutes audio conference you will learn the ins and outs of effective and compliant drug testing in todays work environment. DialIn and Learn How To: Identify key points that should be covered in employment...
EVENT TYPE: WebinarsCATEGORY: Human ResourcesDry Creek Chronicles: Antithesis in Agriculture Podcast
I encourage all of you to support John Mesko of Antithesis in Agriculture as he explores new territoryChristian agrarian podcasting. His initial program is a thirteenminute conversation with his wife Lisa about their upcoming move back to Johns family farmstead. If you dont know much about podcasting, dont worry about it; simply rightclick on the testcast link, dowload the 11mb audio file, and use your usual audio player (iTunes, Windows Media Player, Winamp, etc.) to listen to it.
EVENT TYPE: PodcastsCATEGORY: Agriculture & FarmingDry Creek Chronicles: Antithesis in Agriculture Podcast
I encourage all of you to support John Mesko of Antithesis in Agriculture as he explores new territoryChristian agrarian podcasting. His initial program is a thirteenminute conversation with his wife Lisa about their upcoming move back to Johns family farmstead. If you dont know much about podcasting, dont worry about it; simply rightclick on the testcast link, dowload the 11mb audio file, and use your usual audio player (iTunes, Windows Media Player, Winamp, etc.) to listen to it.
EVENT TYPE: PodcastsCATEGORY: AgricultureeLearning The Basics of Courseware and Virtual Campus
A web based product demonstration illustrating three different types of courseware to include text (with rich media), video and Flash. To include general conversations of cost of development and the need for sound instructional design strategies. The demonstration will also include actual case studies of two customized virtual campus projects (Learning Management Systems) whereby each contained specific scopes; one to standardize and launch the company orientation and the other to convert text m...
EVENT TYPE: WebinarsCATEGORY:eBusiness Research Roadmap: Knowing the Route, Driving Success
Research helps companies clearly navigate the road ahead. Properly designed and executed, research helps companies know where they stand with customers and versus competitors and it lets them test possible paths, as well as measure outcomes. Without proper research, businesses are partially blinded to the challenges and opportunities before them. For the marketing professional, a strong working knowledge of research strategies and techniques is essential for success. In this webinar, Dr. Bonny B...
EVENT TYPE: WebinarsCATEGORY:Our Partners
