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Finding the Needle in the Haystack: Best Practices for
Each year, companies spend billions of dollars conducting market research and seeking insights that will better inform the sales, marketing, and product development processes. From the masses of data, they hope to find that needle in the haystack that kernel of insight that gives them an edge over their competition and lets them better reach and serve their customers. In this webcast, Dr. Tony Siesfeld will share the key strategies he has developed, in his 20 years of working with clients, for ...
EVENT TYPE: WebinarsCATEGORY:Finding the Value:Transforming Sales Organizations for Todays Hyper Competition
With Jeff Thull , bestselling author of Mastering the Complex Sale ... How to Compete and Win When the Stakes are High and The Prime Solution ... Close the Value Gap, Increase Margins and Win the Complex Sale In this hourlong session, you...ll learn from Jeff Thull, leadingedge sales strategist, how to shift your sales team from focusing on products to delivering compelling, valuebased solutions that increase customer loyalty and your bottomline profitability. Drawing on his experiences as value...
EVENT TYPE: WebinarsCATEGORY:Five Key Ways Marketing Can Improve Sales Effectiveness
If your organization is like most, you are spending 1030% of your revenue on marketing activities. Do you know if this marketing is resulting in more revenue for your organization? Companies with a CRM solution have visibility into the effectiveness of their marketing spend that results in a 22% higher close ratio on sales. Industry experts Paul Petersen and Greg Anderson of FrontRange Solutions will present five key ways marketing can impact sales effectiveness, based on the study Sales Effecti...
EVENT TYPE: WebinarsCATEGORY:Gaining More Insight into Your Marketing Investments
In todays environment of higher accountability, marketers must directly show how marketing activities drive growth within their organizations. They need to quickly and effectively decide where to invest and where to divest at a moments notice to ensure the greatest possible ROI. In an era where the average CMO tenure is 18 months, this is no small feat. Join Pat LaPointe, Managing Partner, at Marketing NPV, and Andrew Hally, Director, Segment Marketing, at Unica, for this onehour webcast that in...
EVENT TYPE: WebinarsCATEGORY:Get Serious About Web Seminar Attendance in 2005
Marketing programs that didnt help boost attendance in 2004 probably wont work in 2005 either. But youre still implementing the same programs, arent you? Before you do anything, this is a must attend event to kick off the New Year. Producing and hosting a web seminar is a challenge. Getting people to attend is an even greater challenge. Too many organizations often miss the mark when building attendance at a web seminar event by having poor event management. They waste time and money on ineffect...
EVENT TYPE: WebinarsCATEGORY:Get Them: Pinpointing Prospect Needs
Youve targeted highpotential prospects using techniques gained from Seminar 1, Find Them: New Ways to Pinpoint New Business Customers. Now how do you effectively transform those prospects into customers? The short answer is: Know everything about them. The more you know, the better youll be able to get to prospects with the right message, through the right channel, at the right time. In this onehour seminar, hosted by D&B (Dun & Bradstreet), youll be guided on using an informationdriven approach...
EVENT TYPE: WebinarsCATEGORY:Get to Know the YoCo: Reaching Todays U.S. Urban Youth
When the old rules no longer apply, the old words rarely do either. Multicultural. Multiethnic. Transcultural. None of these completely capture the experience of todays Young Cosmopolitans (YoCos), a group that is increasing in size and influence and spreading across cities both large and small. As the Greek roots of the word cosmopolitan imply, YoCos are truly citizens of the world. In todays diverse urban landscapes, they gather experiences that cross old cultural, ethnic, and racial boundarie...
EVENT TYPE: WebinarsCATEGORY:Getting Ahead of Your Consumers: Find Them Before They Shop
Are you guilty of rearview mirror marketing? Its easy to do. Traditional loyalty marketers proclaim the virtues of knowing your existing customers behavior, and cultivating their loyalty. We agree, but marketing to consumers based solely on their past behavior is like driving while only looking in the rearview mirror. Instead, you need to look forward to anticipate what existing customers could be buying next year and who else could be driving your volume. Weve all heard the 80/20 rule. As we an...
EVENT TYPE: WebinarsCATEGORY:Getting Business Results from a Learning Management System
The LMS 101 Presentation covers a brief history of how Learning Management Systems have evolved from a combination of Training Management Systems (TMS) and Computer Managed Instruction (CMI). It touches on topics such as standards like SCORM and how they play a role in content deployment. Part of this the presentation goes through definitions of commonly used but often misunderstood terms. The majority of the presentation covers the reasons for using an LMS, what is important in selecting an LMS...
EVENT TYPE: WebinarsCATEGORY:Getting More Mileage from Your Web Seminar Program
Web seminars have become one of the most powerful, cost effective ways to generate sales from prospects and existing customers. However, many marketing organizations miss opportunities to turn even more of their event attendees into viable sales opportunities. Attend this web seminar to learn best practices for increasing the leadstosales conversion for your web seminar program, where you will learn: What specific steps marketers should take to ensure that online event attendees become the leads...
EVENT TYPE: WebinarsCATEGORY:Our Partners
