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Using Importance Measurement to Drive Product Improvements
Marketers need to prioritize improvements to their products or services. Organizations must make tradeoffs, letting some improvements take a higher priority than others. By knowing the importance of the various product or service features to consumers, marketers can focus on changes that give them the biggest bang for the buck. Therefore, attribute importance measurement is critically important to factbased product optimization efforts. What you will learn from this Webcast: The difference betwe...
EVENT TYPE: WebinarsCATEGORY:What Is Blogging and Why Does It Matter to Marketing Educators
What is Blogging and Why Does it Matter to Marketing Educators? is an important onehour presentation designed to give those teaching marketing a highlevel understanding of what weblogs are and how they are reshaping the marketing and media landscape. Youll leave with answers to the topics below and an understanding of weblogs and RSS. The specific items that this onehour presentation will cover : Definition of blogs, blogging, RSS, podcasting and consumer generated media The basic tenants of suc...
EVENT TYPE: WebinarsCATEGORY:Whats the Cost of Being Unaware?
All businesses are susceptible to risk, fraud, security breaches, theft and natural or manmade disasters are some of the risks around which companies build contingency plans. From a marketing perspective, corporate reputation is an asset that must be protected as much as, if not more than, any other company asset. CEOs, Marketing and PR executives are all typically aware of the impact of negative publicity on their companys reputation. But what about the reputation threats they cant see the neg...
EVENT TYPE: WebinarsCATEGORY:Our Partners
